Twitch.tv and Fundraising
Twitch is a social media and video live streaming platform in the gaming community where players can come together. Amongst a multitude of other similar video streaming and online communication mediums, Twitch is at the forefront.
As of 2017, Twitch raised over an astounding 75 million dollars for 100 different charitable initiatives. The gaming community has over 45 million gaming members, which makes it a perfect resource for charity fundraising.
Twitch hosts many prominent events that bring the community together to support initiatives. The events range from Cancer Prevention Awareness to Doctors Without Borders, & even Dreamscape Foundation.
Having the ability to live stream from any location in order to put people in the front row of any event is huge. Donators or investors can get the experience of what the initiatives and charities offer.
Twitch connects to multiple social media platforms such as Facebook, Instagram and Twitter giving them the ability to reach an even larger worldwide audience to spread the word about charity events, ways to donate and making people aware of causes that don’t receive as much spotlight.
Live interviews and Q&A sessions provide the viewers with direct communication with the charities. Direct connection encourages people to engage and ask questions, breaking down communication barriers and sparking more awareness as well.
While charities usually set up web links to crowd funding pages that provide viewers with details about the initiative, Dreamscape has worked to build their own. Our fundraising tool, built right into the website, lets them view interactive videos and click to donate options similar to popular sites Indiegogo, Kickstarter and GoFundMe.
Giving people the ability to do everything at home or on the go is another great option. Physical involvement in charities can be time consuming, but with the advent of live streaming technologies it has become increasingly easier to get the message out there. Users not only can view streams, but they can also save live moments for later and share them across most social media platforms.
Twitch streamers usually offer fixed length streams at multiple time intervals. Common lengths are five daily streams, and broadcasts up to 6, 12, even 24 hours! 48 hour or more are typically associated with huge events such as marathons, spanning long duration’s or involving extravagant situations. There are also times when the streams can run indefinitely until the goal is reached called “Until Too Tired to Continue”.
The streaming service is also available on consoles and streaming devices like Xbox, PlayStation, Amazon Fire TV and NVIDIA Shield to name a few. Twitch has a strong base in the gaming, entertainment community and online world. On Thursday, March 15th, 2018 popular streamer Ninja was playing the game Fortnite with superstars Drake, Travis Scott, and Pittsburgh Steeler WR Juju Smith-Schuster. The stream was viewed live by right under a million different people.
Twitch is a great fundraising tool because it provides such an all-encompassing video platform to build an audience, promote awareness within the community about a charity and through 3rd party resources bring in donations to achieve goals. Twitch holds the top spot as of now for leading video streaming/gaming domain and with more and more initiatives gaining success through the community it will be exciting to see how Twitch will continue to grow and expand into an even more useful resource for charities and other organizations.
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